中國文化大學八十八學年度研究所碩士班入學考試

新聞研究所     科目:傳播理論

一、"Communiaztion is at once a structure of human action--activity, process, practice--an ensemble of expressive forms, and a structured and structuring set of social relation. To describe communication is not merely to describe a constellation of enshrine and determine those ideas in a set of technical and social forms." James Carey, Communication as Culture
請解釋上面這段文字之含意。 40%

二、假設傳播媒介有浸透性(permeable)。那麼,對人之影響與對社會之影響有何相同之處?有何相異之處? 30%

三、新傳播科技改變媒體產製流程。你認為有哪些改變是值得注意的?這些改變如何影響媒介消費行為? 40%