新聞研究所 科目:傳播理論
一、"Communiaztion is at once a structure of human action--activity,
process, practice--an ensemble of expressive forms, and a structured and
structuring set of social relation. To describe communication is not merely
to describe a constellation of enshrine and determine those ideas in a
set of technical and social forms." James Carey, Communication as Culture
請解釋上面這段文字之含意。 40%
二、假設傳播媒介有浸透性(permeable)。那麼,對人之影響與對社會之影響有何相同之處?有何相異之處? 30%
三、新傳播科技改變媒體產製流程。你認為有哪些改變是值得注意的?這些改變如何影響媒介消費行為?
40%